J O A N Y A N G

SECTA was a fashion and lifestyle brand created by Renée Patron, sourced from sustainable materials from Manila and made in NYC. It was an early pioneer of the concept of a brand or fashion label being both a vehicle for e-commerce as well as representative of 'lifestyle' marketing-- that fully-fleshed idea of the consumer being given choices representative of his or her own values and aesthetics. 


SECTA is retired now, and Patron continues to make small-batch clothing (now specifically geared towards surfers) from her base in the Philippines, but from the look book material and minimalist ethos that is echoed now in various online boutiques, to the usage of collaborating with the likes of Lykke Li for modeling-- SECTA was ahead of its time, and its marketing material needed to reflect that. 

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