J O A N Y A N G

Lorem Ipsum

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla blandit commodo dui, et volutpat nulla iaculis eu. Cras cursus arcu sit amet elit tempor laoreet. Maecenas eleifend rhoncus nibh, sit amet pellentesque magna mattis. Vivamus non est pharetra, volutpat velit id, rhoncus velit. Nam sed hendrerit lorem, in venenatis odio.

Nunc nec sapien et magna malesuada pellentesque. Maecenas fermentum arcu velit, et aliquet risus fringilla non.

GIRL WITCH SQUAD 

AKA LADY ARTISTS COVEN TAKE AMERICA TO TASK &RAGE (L.A.C.T.A.T.T.&)

un blog / / 

for any and all participating and

dreamy women creators, feminine and 

frustrated and inspired and daring the

world to change

A non-profit artist collective startup started at the end of 2016, Brooklyn Witch Collective required the use of dreamy, lush visuals curated in a cohesive manner and constant content that would be immediately engaging and often firsthand (interviewing members amongst each other, collaborative artwork, etc). 

CHALLENGE

The goal was to raise visibility of this new fledgeling creative collective. Formed in the wake of the 2016 election, BWC was intended to be a safe haven and respite from the waves of shock and doubt that continue to reel our country and its troubled shifting socioeconomic order. WOC who were mostly in the service industry and/or participating in the shift gig economy, lower income, college-educated but not privy to the same opportunities as other white, middle-to-upper-class women, but earnest in their hopes to be artists and dreamers as much as any bourgeoisie-- these were who this collective was meant for. 

SOLUTION

BWC was initially using Mailchimp to organize its bimonthly meetings. It was not the most efficient use of the founder's time, and its content was at most tangential to the subject of the emails/group intentions and inconsequential. What turned out to be most effective within the group's budget was to create a Wordpress and use the tools available through Facebook Insight/Groups/Pages etc. and Google Analytics to track progress and membership/traffic increases. 

The main KPIs were to drive awareness and traffic up, increase participating member donations by 40%, and increase community content and engagement. 


RESULTS

Attendance of meetings was unstable and did not show a consistent trend reflected in data by the changes made in the first 2-3 months-- this was ascribed to outside factors such as weather (this was, after all, starting off in the dead of New York winter) and pre-planned vacation times, etc. 

Attendance dramatically increased starting in February due to the usage of 'Galentines' as a main draw and social gathering, and with the help of consistent monthly e-mails delivered automatically and pre-drafted using 80% original content, illustrations, etc.

Success 🥂

Using Format